Retail Media Agency
Reinventing In-Store Engagement with Conversational AI
In-Store is the Most Valuable, Least Digitised Moment in the Shopper Journey
Retail media is growing faster than any other advertising channel — yet in-store environments remain largely passive. Shoppers see products on shelves, browse displays, and make purchasing decisions, but retailers and brands don't see their intent.
This represents the single largest opportunity in retail media today: the moment of truth at the shelf, where consideration turns into conversion.
AskScan.ai changes that fundamental equation — transforming every shelf and product into an interactive digital touchpoint that captures engagement, answers questions, and drives purchase decisions.
Retailers Monetise Screen Space. But the Real Value is Shopper Intent
One-Way Communication
In-store media today delivers impressions, not interactions. Digital screens and shelf displays broadcast messages, but capture no engagement data or shopper response.
The Data Gap
Shopper data ends at the shelf — there's no insight into what people ask, what concerns they have, or what factors influence their consideration.
Accountability Pressure
Brands are demanding richer, attributable engagement metrics to justify media spend. Simple impression counts no longer demonstrate value or ROI.
The challenge for retail media networks is clear: traditional in-store advertising creates awareness, but fails to capture the critical signals of intent, interest, and consideration that drive purchasing decisions. This leaves money on the table and limits the strategic value retailers can offer brand partners.
Introducing AskScan.ai
The Conversational Layer for In-Store Retail Media
AskScan.ai enables shoppers to engage instantly with brands via QR codes or smart signage. They simply scan, ask questions, and receive personalised answers, tailored offers, or intelligent product recommendations.
Behind the scenes, every interaction generates valuable first-party engagement data and shopper insights. It's the missing link between passive shelf displays and active digital engagement — bringing the convenience of online shopping assistance into the physical store environment.
This transforms retail media from a broadcast medium into a true dialogue, where brands can listen to shopper needs and respond in real-time.
From Scan to Sale
Scan
Shopper scans QR code on shelf or display
Chat
AskScan.ai opens branded chat interface
Ask
Shopper asks product questions or seeks recommendations
Answer
AI delivers personalised response or promotional offer
Insight
Data flows to Retail Media dashboard for analysis
The entire experience takes seconds, fitting naturally into the shopping journey without creating friction. Shoppers get immediate answers to their questions, brands capture valuable engagement data, and retailers gain unprecedented insight into in-aisle behaviour and purchase intent.
Every Shelf Becomes a Dialogue
Transforming Static Displays into Active Media Moments
AskScan.ai converts traditional point-of-sale materials into interactive engagement opportunities. Each conversation reveals critical intelligence that was previously invisible to retailers and brands.
  • Real shopper questions and product concerns
  • Category interest and dwell time patterns
  • Offer engagement and conversion behaviour
  • Comparison shopping and consideration sets
  • Barriers to purchase and objection handling
This data enables retailers and brands to listen, learn, and act — optimising product positioning, refining messaging, and addressing shopper concerns in real-time.

Example Shopper Questions: "Is this sugar-free?" • "What's the best option for energy?" • "Does this contain allergens?" • "How does this compare to the alternative?" • "Is this suitable for children?"
A New Monetisation and Insight Layer for Your Retail Media Network
New Revenue Stream
Each QR code and chat interaction becomes a sellable media unit, creating premium inventory beyond traditional display advertising.
Enhanced Offering
Add conversational AI to your retail media toolkit, differentiating your network with interactive, engagement-driven capabilities.
Richer Data
Capture shopper intent and conversion insights, moving beyond simple impressions to measure genuine engagement and influence.
Market Leadership
Become the UK's first conversational retail media network, establishing competitive advantage and innovation credentials.
For the Retail Media Agency, AskScan.ai represents more than a technology partnership — it's a strategic evolution of your retail media proposition. By adding a conversational layer, you unlock new value for brand partners whilst generating proprietary shopper intelligence that enhances every aspect of your network's performance.
Turn Shelf Space into Storytelling Space
Engage at the Moment of Decision
Reach shoppers precisely when they're considering purchases, providing the information they need to confidently choose your products.
Deliver Brand-Controlled Product Education
Ensure shoppers receive accurate, compelling information about product benefits, ingredients, usage, and differentiation — directly from the brand.
Capture Actionable Purchase Barrier Data
Understand exactly what questions, concerns, and objections arise at the shelf, enabling brands to refine messaging and address hesitations.
Link Engagement to In-Store Sales
Track offer redemptions and purchase behaviour, creating closed-loop attribution that proves media effectiveness and ROI.
Prove Engagement and Conversion at Scale
12-Week Pilot Programme
Pilot Scope
  • Categories: Selected high-value segments (drinks, wellness, beauty)
  • Assets: Shelf QR codes, digital screens, AskScan.ai branded microsites
  • Duration: 12-week pilot deployment
  • Locations: Representative store selection across key markets
Success Metrics
  • Scan rate per 1,000 impressions
  • Average engagement dwell time
  • Offer redemption and conversion rates
  • Incremental sales lift vs control stores
  • Cost-per-engagement vs traditional media
01
Setup & Integration
Weeks 1-2
02
Soft Launch
Weeks 3-4
03
Full Deployment
Weeks 5-10
04
Analysis & Optimisation
Weeks 11-12
Flexible, Scalable, Win-Win
1
Provides conversational AI technology, analytics platform, and infrastructure
2
Retail Media Agency
Integrates platform and sells engagement inventory to brand partners
3
Brand Partners
Purchase conversational media placements and access shopper insights
4
Shoppers
Receive personalised assistance and relevant offers in-store
Revenue Models
Sponsored Placements
Premium QR code positioning on high-traffic shelves and endcaps, sold on a CPM basis with guaranteed visibility.
Cost-Per-Engagement
Performance-based pricing where brands pay only for active shopper interactions and conversations.
Insight Subscriptions
Recurring access to aggregated shopper intelligence, query analytics, and category trend reporting.
This flexible commercial framework ensures value creation for all participants whilst enabling Retail Media Agencies to scale the programme efficiently across categories and store locations.
AskScan.ai Turns Conversations into Insights
Comprehensive Intelligence Layer
Every interaction generates actionable data that flows into Gig Retail's reporting systems, providing unprecedented visibility into shopper behaviour and category dynamics.
Query Analytics
Understand what shoppers are asking, which products generate questions, and where information gaps exist in category navigation.
Sentiment Tracking
Identify interest signals versus hesitation indicators, measuring emotional response and purchase confidence across interactions.
Engagement Attribution
Follow the complete journey from scan to chat to offer to sale, creating closed-loop measurement of media effectiveness.
Dashboard Reporting
Integrated reporting for Gig's client teams, with customisable views for retailers and brand partners to track performance.
From Pilot to Retail Media Revolution
Q1 — Pilot Deployment
Launch across selected categories with lead brand partners. Validate engagement metrics and refine operational processes. Gather baseline performance data.
Q2 — Category Rollout
Expand across priority categories based on pilot learnings. Onboard additional brand partners. Scale technical infrastructure and support resources.
Q3 — Ecosystem Integration
Connect with loyalty programmes and mobile app ecosystems. Enable personalisation based on shopper history. Launch advanced targeting capabilities.
Q4 — Multi-Retailer Scale
Extend platform to additional retail partners. Establish industry-leading position. Launch premium insight products for brand partners.
This phased approach balances ambition with pragmatism, ensuring we learn and optimise at each stage whilst building towards a transformational retail media capability. Each quarter builds on proven success, creating compounding value for Retail Media Agency and its brand partners.
From Passive Impressions to Active Conversations
The Traditional Way: Passive Impressions
Historically, in-store retail media has relied on static, passive displays. Shoppers often walk by without active engagement, leading to missed opportunities for deeper connection and conversion.
The New Way: Active Conversations
We're transforming this with conversational intelligence. Shoppers can now interact directly with products and promotions, scanning QR codes to ask questions and discover personalized information.
A Powerful Partnership
Retail Media Agencies have the reach, and AskScan.ai brings the conversational intelligence. Together, we forge a new model for in-store retail media that listens, learns, and converts, unlocking unprecedented value for brands.
Unlocking Valuable Insights
This dynamic interaction generates rich data and insights, transforming the shopping experience and empowering retailers and brands with a deeper understanding of customer behavior and preferences.
"Scan. Ask. Discover."
The future of retail media is conversational. The future starts now.
Ready to Transform In-Store Engagement?
Next Steps
  • Review pilot proposal and programme details
  • Select initial categories and brand partners
  • Align on success metrics and KPIs
  • Schedule technical integration planning
  • Define launch timeline and milestones
Partnership Value
This collaboration positions Retail Media Agencies at the forefront of retail media innovation, whilst creating immediate revenue opportunities and long-term strategic differentiation.
Let's revolutionise in-store engagement together.
3X
Engagement vs Traditional Media
Expected lift in active shopper engagement
£2M+
Revenue Opportunity
First-year incremental media revenue potential